How to build a GDPR (General Data Protection Regulation) compliant email marketing

To ensure you create email campaigns matching the parameters set by the GDPR, you need to build each campaign by following a few simple rules. 

Specifically, each email must include seven key elements: 

• Company logo - The company logo, along with the name, allows the recipient to visually identify the sender of the email. 
• Sender’s identifying informations - Informations identifying the sender’s company (address, phone number, email address and website) must be accurate and up-to-date (anonymous or obscured email address is not allowed). 
• Description of the business and/or the Company - The recipient should understand who the company is and what it does; also, it is appropriate, especially in "cold emails", to specify the reason of the contact. 
• Description of product and/or service - The email should briefly present the product or service you want to bring to the recipient’s attention. 
• Link to homepage and/or product/service detail page - The recipient should be able to drill down to the product or service informations. 
• Privacy policy - The privacy policy should explain to the recipient how their informations are processed and what their rights are. 
• Link to unsubscribe from mailing list - Recipients should have the option to unsubscribe from the email list at any time (stop receiving communications); in addition to being indicated by the GDPR, this is a good practice to avoid spam reports that compromise the reputation of the IP address used for email campaigns. 

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