The go-to-market (GTM) phase is crucial for a startup, as it determines how the product or service will be introduced to the market and how it will reach customers.

Here there are five common mistakes a startup should avoid during this phase: 

Lack of understanding of the target market: not having a clear definition of the target audience and their needs.  

Incorrect product/market evaluation: launching a product that does not genuinely meet a need or solve a problem for customers.  

Inadeguate pricing strategy: setting prices too high or too low without a well-defined strategy.  

Insufficient marketing and distribution planning: not having a clear and detailed marketing and distribution plan.